Privacy Policy

Dementia Directions

Privacy Policy

This privacy policy sets out how Dementia Directions uses and protects any information that you give Dementia Directions when you use this website.

Dementia Directions is committed to ensuring the privacy of personal information that you have provided to assist us in performing our advocacy role and advisory services. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Dementia Directions may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01/07/2023.

What We Collect

We may collect the following information:

  • Name and job title for you and the person being referred.
  • Contact information including email address.
  • Demographic information such as postcode, preferences and interests.
  • Health and medical relating to the person being referred.

What we do with the information we gather:

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • From time to time, we may use the information to customize the website according to your interests.

To ensure your privacy is respected Dementia Directions will:

  • Respect your decision to remain anonymous or use a pseudonym; however, this may impact our ability to provide you with information or advocate on your behalf.
  • Obtain your consent before acting on someone’s behalf.
  • Obtain your consent before sharing your information with a third party unless required by law, or it will prevent or lessen a serious and imminent threat to somebody’s wellbeing or life.
  • Ensure our data reporting system does not pass on information that may identify you.
  • Only collect information that would enable us to provide you with information, education, advocacy and related matters.
  • Provide secure storage and disposal of any personal information, noting we do not store information overseas.

Please let our staff know if you do not wish your information to be documented.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies:

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites:

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Dementia Directions

Each day Dementia Directions helps people living with dementia to stay at home for longer. Whether you are a person living on your own with dementia or whether you are supporting someone as a carer, family member, guardian or a home care provider our advocacy and advisory consultants are here to support you.

Learn more about what
we can do for you

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